The journal of technology product management and marketing professionals
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In This Issue:

The Freemium Business Model and Viral Product Management
Ever scratch your head and wonder why you can use your favorite application for
free? How can a business actually make money (and stay in business) when they
offer their product for free? When does it make sense for a company to offer a
free version of a product that competes with their own for-a-fee version of
the same product?

Ask the Expert
How can we reflect our products' evolution in their names? Here are some
explanations of product naming conventions.


Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right
Direction
This quiz can help you assess your effectiveness in working with Sales,
Engineering, and executives. It's a bit like the Myers-Briggs test, but just for
product managers. If you are a product manager torn in many directions, give it
a go, and see how your score matches up against the product management
archetypes.


Marketing Up (and Down and Across) in a Down Economy
Does a changing economy really call for a change in how we do business? Well,
not exactly. Assuming that we're already following best-practice marketing
approaches, we're already part of a lean, ROI-oriented, targeted awareness, and
demand-generation marketing machine.


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