Join us to learn how to make your product launches dramatically
more successful! All attendees also have a chance to win their
choice of the 280 Group books: Agile Product Management
Excellence, The Phenomenal Product Manager or Expert Product
Management.
Webinar Date: Friday, August 13, 2010
Webinar Cost: No Charge
Webinar Time: 9:00 AM - 10:00 AM PDT
Register/Archive: https://www2.gotomeeting.com/register/774724074
Webinar Overview:
Companies spend months or even years building great products
that meet the needs of their customers. Yet when it comes to
bringing them to market effectively and getting the biggest
possible return for their investment, companies often do not
develop an effective plan or execute it well. A high-impact
product launch can set a positive trajectory for your product's
success for years to come. Do the launch right and you'll reap
the benefits of significant early revenues, industry and competitive
visibility and excellent press and PR coverage. This session will
cover creating a plan, setting goals, budgeting, timing,
positioning & messaging and other critical factors for
maximizing your ROI.
Webinar Speaker:
Brian Lawley is the CEO and founder of the 280 Group, which
provides Product Management consulting, contractors,
training and templates. During the last twenty five years
of his career he has shipped more than fifty successful
products. He is the former President of the Silicon Valley
Product Management Association, won the 2008 AIPMM
award for Excellence in Thought Leadership for Product
Management and is the author of the best-selling books,
Expert Product Management and The Phenomenal Product
Manager. Mr. Lawley has been featured on CNBC's World
Business Review and the Silicon Valley Business Report
and writes articles for a variety of publications including the
Product Management 2.0 newsletter and Blog.
For many companies, roadmapping is not a regular activity. It's a process of defining the obvious things to include in the roadmap, the pretty obvious things to exclude, and then dealing with that "stuff in the middle," the left-over items. How do you address the stuff in the middle – is it left to opinion, politics, or completely unattended? For some tips on building roadmaps, getting executive buy-in, and setting the right priorities, read more at the Pivotal PM blog: http://tinyurl.com/2av6beg.
What are your best roadmapping tips? Please respond in this discussion thread.
COURSE: BUILDING PRODUCT ROADMAPS FOR MARKET IMPACT – AUGUST 24 IN SEATTLE
Are your product releases a smorgasbord of low-level features that fall flat in the market? Do you struggle getting stakeholder commitment to invest in major product capabilities? This half-day, hands-on course provides essential tools for you to identify current gaps in your roadmapping efforts, then helps you build and communicate a strategic roadmap that will accelerate your product's market success. For details, go to: http://tinyurl.com/278q4mn.
What every product manager needs to know about security and privacy http://www.280group.com/wpapers/product-manager-security.pdf If you aren't on
top of security and privacy for your product you may be risking its
reputation (and your career!) Determining the optimal mix of marketing and
launch programs
Five goals of a project manager
Does your job also include some project management? Find out from a
project management expert what he considers to be the most important goal
for project managers. http://www.280group.com/insider/5-goals-of-a-project-manager.pdf
Learn how to be more effective working with a development
team using Agile methodologies. Attend
our Agile
Product Management Excellence course in New York, Austin, San Jose or Virginia
(or have it delivered privately at your site) and you'll receive a copy of the
book and you can take the exam to become an Agile Certified Product Manager.http://www.280group.com/blog/?p=999
Join us in New York, Austin or San Jose (or have
it delivered privately at your site) and we'll turn you into a PM expert.
You'll receive a copy of Product Manager's Toolkit (both the book and the
complete set of templates and be eligible for three certifications.
We are excited to announce that a new version of the Product Roadmap Toolkit version 2l0 is now available.
The Product Roadmap Toolkit version 2.0 will help you:
1.) Create more effective and compelling roadmaps
2.) Influence and lead your team more effectively
3.) Communicate your product vision and strategy
4.) Save time and be more productive
Included are 75 roadmap templates with three different designs/style for each, a training seminar to learn roadmapping techniques, a feature prioritization matrix, a Four quadrant analysis matrix template, a Kano analysis matrix and an Excel Roadmap Generator.
Follow the link for more details. http://ow.ly/2uKsZ
- Position your product strongly against competitors
- Create maximum "buzz" with customers & the industry
- Save time creating launch & planning documents
- Learn best practices for product launches
- Avoid costly (and possibly fatal) mistakes
- Give your product the best possible chance of success
- Leverage traditional and social media marketing
The launch toolkit includes 20 templates (launch plan, analyst presentation, etc.) and a narrated training seminar that teaches you how to run an effective launch. The new version includes multiple styles/designs and updated versions of the templates, automatically generated launch timelines (requires Excel 2010) and timelines/gantt charts (Excel 2003/2007), a marketing programs worksheet to assist you with choosing with marketing and launch programs will be most effective and give you the best ROI, a "Getting Started with Social Media" white paper to help you learn about and set up blogging, Facebook fan pages, LinkedIn, YouTube and Twitter, and a "Getting started with Twitter" paper to help you set up up a Twitter account and start sending tweets to your customers.
As a product manager you most likely are constantly receiving feature requests from customers, sales, tech support, your executives and many other sources. Without a process and requirements software in place to capture these ideas you run the risk of missing good and important suggestions when doing your product planning.
Reqs is simple utility that gives you a basic starter solution to easily capture requirements and then sort and prioritize them to plan out your product releases. For each requirement you can capture the following information:
Status (open, closed, deferred)
Type (feature, bug)
Priority (high, medium, low)
Requesting group/person and contact info
Release to assign the requirement to
With Reqs you can also set up a web-based software form (using GoogleDocs forms or any other solution) so that customers and others can enter their suggestions directly and the results can be imported into your Reqs requirements software database. This provides a simple and effective way to get feedback on your products.
After you have captured your requirements you can assign them to releases, sort by different criteria, find based on specific criteria (i.e. all "High Priority" or all "Open") or export to Word or Excel to use in a market requirements document or product requirements document.
Reqs 1.0 is free. We are providing it at no charge because we find that many product managers have no solution for gathering requirements. If you like it let us know and give us suggestions. If there is enough support we will release an upgraded version with many new features.
Seats still available in Virginia!
Agile Product Management Excellence
Be more effective with Agile teams and become a Certified Agile Product
Manager™!
October 1 in Herndon, VA
http://www.280group.com/agile-product-management-course.htm
All of those who attend Agile Product Management Excellence will receive:
Printed copies of all courseware materials covered
Ability to register to take the Agile Certifed Product Manager Exam (at a later
date from your own computer online)
A copy of Greg Cohen's Agile Excellence for Product Managers book. Official
personalized diploma Hope to see you there!
Sincerely,
Brian Lawley & The 280 Group Team
Wouldn't you love it if your boss asked you this question? In June, our Input survey asked about the components of the perfect compensation plan for a product manager. Responses varied from salary plus bonus, to variables such as MBOs or revenue/margin/profit measurements. Overall, the results suggest that well-designed comp plans are key to successful product managers and products. Read more about comp plans at the Pivotal PM blog: http://tinyurl.com/39s3jl3.
What makes up your ideal comp plan? Please respond in this discussion thread.
COURSE: AGILE CERTIFIED PRODUCT MANAGER CERTIFICATION PREP EXAM – SEPT. 30 IN SEATTLE
Distinguish yourself in an Agile world – attend Pivotal PM's Agile Certified Product Manager training session and take the online ACPM Certification exam. Learn key concepts and practical techniques, gain the information necessary to pass the exam, and immediately apply what you've learned to daily challenges as an agile product manager. ACPM exam fee included. For details and to register, go to: http://tinyurl.com/363tlpd.
COURSE: PRODUCT MANAGEMENT INTENSIVE FOR IMMEDIATE SKILL-BUILDING – OCT 5-6 IN SEATTLE
Arm yourself with the skills to choose, build and launch the right products for any organization. In this two-day intensive course, you'll learn how to evaluate market and business opportunities, how to build product strategy and requirements, spearhead go-to-market and post-launch activities, and how to manage up and across in the organization. Gain the key tools and product management best practices you must have in order to move up in your career! For details and to register, go to: http://tinyurl.com/3xnmeas.
Customers in today's post-recession economy want to see verifiable value from the products and services they buy. In other words, they expect solutions that demonstrably lower costs, improve efficiencies or increase revenues. This means you need to deliver products and services they are willing to pay for.
REGISTER HERE http://www.280group.com/blog/?5Y7fbsvQ
The biggest challenge, however, is deciding which product investments will meet customer demands and produce the fastest time-to-profit. To make the right choices, you must consider customer needs; your company's business objectives; the markets you serve; your development and distribution costs; and how your competitors will respond.
Everyone contributes to innovation but Product Managers own it – making internal collaboration so crucial to the success of the innovation process. Informally collecting ideas from throughout the organization and deciding yourself – as a product manager – which ideas are the best often allows executives to have the greatest influence even when their ideas may be biased by strategic customers. Product managers and executives need a neutral and data-based way to foster the discipline of innovation within their own company that properly weighs the feedback from all parties, customers included, to improve the consistency of marketable innovation. When ideas are collected, but aren't incorporated and evaluated throughout the innovation cycle, success of the product becomes increasingly a matter of chance.
Join Greg Cohen, Senior Principal Consultant, at the 280 Group, for a webinar on October 27th to learn how developing the creative ideas that lead to innovative products is a discipline unto itself. Learn techniques that can lead to products that will have lasting competitive advantage in the marketplace. In addition to going out to speak to your customers, discover the six other research techniques that can lead to insights that will let you develop products that create significantly more value for the customer.
PLEASE FORWARD THIS EMAIL TO ALL THE PRODUCT MANAGERS YOU KNOW - THANKS!
The 280 Group is very excited to announce the availability of our next 280 Group Press book, The 42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts around the World. To create this book we asked dozens of leading product management authors, experts, bloggers and thought-leaders to each contribute and we chose the best rules from all submissions.
The book is available NOW, and we have arranged for an AMAZING deal worth almost a thousand dollars for those who purchase it in the next 24 hours.
·One year AIPMM (Association of International Product Marketing & Management) membership ($125 value)
·Copy of the 280 Group Competitive Analysis Toolkit ($99 value)
·$100 discount on the 280 Group Product Management Office Professional
·$20 discount on any 280 Group Toolkit
·$300 discount on the Agile Certified Product Manager Self-Study Course and Exam AND/OR the Certified Product Manager Self-Study Course and exam
THIS OFFER EXPIRES FRIDAY NOVEMBER 5TH AT NOON PACIFIC STANDARD TIME – NO EXCEPTIONS SO PLEASE DON'T ASK!
The 42 Rules of Product Management is unique in that we enlisted the help of a group of product management experts with over 500 years of combined product management experience. Edited by Brian Lawley and Greg Cohen of the 280 Group, the book includes one rule from each expert designed to help you be more successful and effective as a product manager. Learn from the successes and failure of the experts so that you can be a better product manager, lead your team more effectively and advance your career.
You can order the book now from Amazon in paperback http://amzn.to/ahqRG9 or on Kindle http://amzn.to/9DnkoU. Then simply go to www.aipmm.com/42rules and follow the directions – you will then receive membership, download instructions for the toolkit and coupon codes for the discounts.
Below is more about the book…order it now!
42 Rules of Product Management™ Learn the Rules of Product Management from Leading Experts Around the World!
'42 Rules of Product Management' is a collection of product management wisdom from forty experts from around the world. With over five hundred years of combined hands-on product management and product marketing experience, the authors each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, '42 Rules of Product Management' will help you lead with greater effectiveness and influence.
Packed with pearls of product management wisdom, this book has something for everyone. Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. They can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world.
Introduction (from the book) Back when I started my career as a product manager, things were quite different than they are today. There were no books or training courses. There were no product management associations, blogs, or newsletters. Email was just in its infancy and the World Wide Web was merely an experiment being conducted by a small group of elite technologists. The only way that you learned chow to be a great product manager was by trial and (often painful) error. Occasionally, if you were lucky, you would have a manager who could teach
you the subtleties and mentor you (I had several and they made a huge difference in my career).
My, how things have changed. There are all kinds of resources available to help you learn the profession of product management. Product management has grown up; companies are recognizing what a key role it plays in the success or failure of their products and their overall results. And along with all of this, there are many product management experts who have emerged that are enthusiastic about sharing what they have learned about the profession.
The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.
To put the book together, we reached out to a large number of people throughout the world. (If you were not included, please don't be offended. Email us and let us know so we can include you in future projects like this.) The rules were submitted over a two-month period. Each rule stands on its own, and they are not in any particular order in the book.
It is our sincere hope that the rules in this book will help make your product management career more enjoyable and more successful. And equally important, we hope that it will lead to you shipping products that your customers love and that are wildly successful and highly profitable.
Praise for 42 Rules of Product Management
List of Rules & Authors
1.'Rules Are Meant To Be Broken' by Greg Cohen, Senior Principal Consultant, 280 Group
2.'Work on Products You Are Passionate About' by Brian Lawley, CEO and Founder, 280 Group
3.'Beware the Requirements Death Spiral' by Greg Cohen, Senior Principal Consultant, 280 Group
4.'Think Like an Entrepreneur' by Linda Gorchels, Director of Executive Marketing Education, Wisconsin School of Business and author of The Product Manager's Handbook
5.'Learn to Say "No" to Customers' by Ivan Chalif, Blogger, The Productologist
6.'Product Management is Inherently Political' by Rich Mironov, Author, The Art of Product Management
7.'There Is a Fine Line Between Knowing It All and Being a Know-It-All' by Alyssa Dver, CEO, Mint Green Marketing
8.'Market Research Must Be Actionable' by Luke Hohman, Founder and CEO, The Innovationn Games Company
9.'The Two-Week Rule' by Marty Cagan, Author, Inspired
10.'Focus on the Needs of Your Market, Not Just Individual Requests from Individual Customers' by Jeff Lash, Blogger, How to Be a Good Product Manager
11.'No Surprises' by Jim Reekes, Senior Principal Consultant, 280 Group
12.'Be Data-Driven by the Consumers of Your Product' by Kevin Epstein, Author, Marketing Made Easy
13.'90-360-3' by Dan Torres, Senior Director of Global Product Management, Kensington Computer Products
14.'Open Up More Possibilities by Bringing Creativity into Your Role as a Product Manager' by Natalie Yan-Chatonsky, Product Management Consultant, brainmates pty ltd
15.'Get Your Hands Dirty' by John Cook, VP of Consumer PC Marketing, Hewlett Packard Company
16.'Get Out of the Office' by Paula Gray, Applied Cultural Anthropologist, AIPMM
17.'You Do Not Own Your Product' by Linda Merrick, Founder, Pivotal PM
18.'Carve Out "Think" Time' by Adrienne Tan, Director, brainmates pty ltd
19.'Get the Market Segmentation Right!' by David Fradin, Senior Principal Consultant, 280 Group
20.'Clarify Your Product Positioning before Your Next Important Decision' by Fritz Mueller, Senior Director of Product Management, i365
21.'Clearly Define and Align Your Roles and Responsibilities' by Tom Evans, Principal Consultant, Lucrum Marketing
22.'Write It Down!' by Sarah Rosenbaum Gaeta, Senior Director of Content Product Management & Sales Enablement, Plastic Logic
23.'Make Sure You Have Clear Priorities' by Dan Olsen, Co-Founder and CEO, YourVersion
24.'Salespeople Don't Just Want to Make Lots of Money' by Dave Dersh, VP of Consulting and Training, 280 Group
25.'Create a Culture of Openness' by Erick Krock, Chief Marketing Officer, Voximate
26.'Align Your Product Strategy with the Company Strategy--Then Sell It!' by Mara Kreips, Founder, Pivotal PM
27.'Short, Standardized Cycle Times Drive Predictability' by James Moorehead, VP of Product Management, Support.com
28.'Find Market Problems Worth Solving' by Nick Coster, Director, brainmates pty ltd
29.'A Business Is Not a Democracy' by Phil Burton, Senior Principal Consultant, 280 Group
30.'Agility Is Key to Product Management Success' by Matthew Bookspan, Director of Product Management, Voxeo
31.'Tap Into Your Customers' by Jen Berkley, Founder, The Insight Advantage
32.'Determine Your Marketing Approach Early--and Wisely' by Barbara Rice, Senior Principal Consultant, 280 Group
33.'Let the Customer End the Debate' by Noel Adams, President, Clearworks
34.'Differentiation Isn't Enough, You Have to Be Better' by Paul Alexander Gray, Consultant, brainmates pty ltd
35.'Act Like a Child' by Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP
36.'Decide What You Are Going to--and Not Do' by Mike Freier, Senior Principal Consultant, 280 Group
37.'Establish Trust and Leadership' by Developing Good Relationships with Team Members and Fostering Communication across Functions by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC
38.'Great Execution Trumps a Great Product Idea' by Janet George, Director of Research Engineering, Yahoo! Research
39.'Be All You Can Be' by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting
40.'I Can See Clearly Now: The Transformational Power of Transparency' by Christine Crandell, Senior Vice President of Global Marketing, Accept Software
41.'Always Be Learning' by Therese Padilla, Co-Founder and President, AIPMM
42.'These Are Our Rules. What Are Yours?' by Greg Cohen, Senior Principal Consultant, 280 Group
About the Editors
Brian Lawley
Brian Lawley is the CEO and founder of the 280 Group. During his twenty five year career in Product Management and Product Marketing he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books 'Expert Product Management' and 'The Phenomenal Product Manager'. He is a Certified Product Manager and Certified Product Marketing Manager and has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.
Greg Cohen
Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book 'Agile Excellence for Product Managers' and a speaker and frequent commentator on product management issues.
Exactly 7 years ago, to the date, we put out our very first newsletter. For those of you have been with us since the beginning, Happy Anniversary!
Announcements:
There are still open spots for our Product Management Fast Track and Agile Product Management Excellence trainings in New York, San Jose and Austin.
PM Fast Track San Jose: January 17th-20th, 8am-5pm; New York: January 31st-February 3rd, 8am-5pm Austin: February 7th-10th, 8am-5pm
Agile PM Excellence San Jose: January 21st, Friday, from 8am-5pm New York: February 4th, Friday, from 8am-5pm Austin: February 11th, Friday, from 8am-5pm
For more information on our public training courses, please click here.
The 42 Rules of Product Management was released!
We released the newest in the 280 Group Press series, The 42 Rules of Product Management, on November 3rd. We debuted at #1 in Amazon's Movers and Shakers category and were rated the #164 best-selling book.
You can follow the conversation about The 42 Rules of Product Management on Twitter by using #42Rules.
We also had the opportunity to interview some of our contributing authors! We have released two of those interviews so far, you can check out videos of Brian Lawley and Phil Burton talking about their rules on our new Youtube channel by clicking here.
We will be updating this video channel with new author interviews every Tuesday and Friday of November and December.
Articles:
"`Cookies' Cause Bitter Backlash" – Wall Street Journal, September 19, 2010 [Part 2] Re-spawning a program after you think you have deleted it is the way that "scareware" applications work. Scareware refers to the phony anti-virus programs that pretend to scan your system and warn you that your system is "infected" with viruses. If you buy the program, you can get rid of this virus. Of course, the only real virus is the scareware program itself, planted on your system by cybercriminals.
Rockmelt Review – First Take I got an invitation from a colleague of mine this morning to try Rockmelt, a new browser from a company backed by Marc Andreesen. Unlike the other reviews I have read of it, in my first look here I found a lot to like.
Thoughts on Basecamp I want to like Basecamp… I really do, but I just can't seem to get behind it. I was introduced to Basecamp a few months back while working on a huge project that desperately needed a portal. This project had many parts, associated files and many members from different companies who had never met face to face. While I think that Basecamp has a few things going for it, I have a few issues.
Are Cookies Becoming More Intrusive? [Part 1] A recent article in the Wall Street Journal, " `Cookies' Cause Bitter Backlash" – Wall Street Journal, September 19, 2010, raises some important issues about the ability of users to manage their online privacy.
As we head into 2011, we have seen our business growing significantly in all areas – hopefully this is a leading indicator of more growth to come next year for the overall economy!
San Jose Training PM Fast TrackJanuary 17th-20th Agile PM Excellence January 21st
New York Training: PM Fast Track January 31st-February 3rd Agile PM Excellence February 4th
Austin Training: February 7th-10th Agile PM Excellence February 11th
These courses can also be delivered onsite at your company – contact us for details.
Extra Product Management Rules!
We had too many great rules that were submitted by our authors to fit into our new book, 42 Rules of Product Management. In order to share them with our readers we have been updating our blog with the bonus rules, we couldn't keep them to ourselves!
·"`Cookies' Cause Bitter Backlash" – Wall Street Journal, September 19, 2010 [Part 2] Re-spawning a program after you think you have deleted it is the way that "scareware" applications work. Scareware refers to the phony anti-virus programs that pretend to scan your system and warn you that your system is "infected" with viruses. If you buy the program, you can get rid of this virus. Of course, the only real virus is the scareware program itself, planted on your system by cybercriminals.
·Andreesen's new "Rockmelt[ "Browser– First Take I got an invitation from a colleague of mine this morning to try Rockmelt, a new browser from a company backed by Marc Andreesen. Unlike the other reviews I have read of it, in my first look here I found a lot to like.
·Thoughts on Basecamp I want to like Basecamp… I really do, but I just can't seem to get behind it. I was introduced to Basecamp a few months back while working on a huge project that desperately needed a portal. This project had many parts, associated files and many members from different companies who had never met face to face. While I think that Basecamp has a few things going for it, I have a few issues.
Adventures in Product Management: In the 280 Group's second animated product
management cartoon, our product manager explains that "The CEO Wants To
Innovate".
Check it out here! http://www.xtranormal.com/watch/11239954/?listid=20932177
We still have a few seats left in our excellent Product Management & Product Marketing training courses.
There are two training courses that we offer.
1. PM Fast Track: Product Management and Product Marketing Training Accelerate your career - become a world-class PM in just four days! Includes three certification exams, course completion certificate, Product Manager's Toolkit, 280 Group Press books and more!
2. Agile Product Management Excellence Training Be more effective with Agile teams and become an industry-standard AIPMM Certified Agile Product Manager™!
Additional details: Our courses are taught by industry veterans with 15-30 years of experience. Courses are kept small so that each student gets significant individual attention during lecture and hands-on activities. All trainers are working product management & product marketing consultants so they can keep up on the latest trends and cover them in the courses. Our courses are the most modern, practical and effective available.
All of those who attend PM Fast Track Training will receive:
Four Day Intensive Course. Classes are highly interactive and include hands-on assignments and discussion of results to ensure attendees thoroughly learn and retain the information.
Product Manager's Toolkit (PMTK)License ($99 value) including over 30 MS Office templates
Content retention tool (software to help aid retention of material)
A one-time free registration to each of the available BPMP certification tests. Two attempts to pass any BPMP test are granted per each registration. ($400 value).
Printed copies of all courseware, including supporting articles, course slides booklet, PMTK action model and action plan.
Official personalized course diploma
All of those who attend Agile Product Management Excellence will receive:
Printed copies of all courseware materials covered
Ability to register to take the Agile Certifed Product Manager Exam (at a later date from your own computer online)
A copy of Greg Cohen's Agile Excellence for Product Managers book.
In case you missed our webinar this morning covering how to optimize product management at your company it is now available online for viewing.Please forward this to anyone who might find it useful.
Note: if you would like to find out more about the Optimal Product Management service from the 280 Group email us or call (408) 834-7518.
We still have a few spaces left for our Optimal Product Management and Agile Product Management Excellence courses in San Jose, CA and New York, NY. If you would like to significantly increase your skills and knowledge sign up and join us - we hope to see you there!
Based on the best-selling book, The Phenomenal Product Manager, by 280 Group CEO Brian Lawley, this is the only course in the world that teaches you how to dramatically increase your effectiveness and productivity as a product manager. It covers the people, productivity and influencing aspects of product management, which are critical to being great a product management.
Topics that are covered include:
The Role (and Non-Role) of Product Management
Product Management Productivity
Negotiation and Mediation for Product Managers
Working More Effectively With Your Sales Team
Getting Sales People on Your Side
Accelerating your Product Management career
Becoming a Phenomenal Product Manager
The course includes lecture, extensive discussion and hands-on exercises. Additionally, throughout the day students will be creating an action plan for how to apply what they have learned when they leave the course. The result is that they have the skills and plan in place to immediately be more effective in their day-to-day product management work.
This course can be delivered privately onsite at your company or you can take it in one of our public classes.
Both of these courses can also be delivered privately onsite at your company.
How to be a Phenomenal Product Manager Based on the best-selling book, The Phenomenal Product Manager, by 280 Group CEO Brian Lawley, this is the only course in the world that teaches you how to dramatically increase your effectiveness and productivity as a product manager. It covers the people, productivity and influencing aspects of product management, which are critical to being great a product management.
The course includes lecture, extensive discussion and hands-on exercises. Additionally, throughout the day students will be creating an action plan for how to apply what they have learned when they leave the course. The result is that they have the skills and plan in place to immediately be more effective in their day-to-day product management work.
Social Media Marketing BootCamp
Social media can be a huge asset in marketing your company and yourself. But learning all about it can seem like a daunting task. That's why we created the Social Media Marketing Boot Camp!
Instead of spending months learning the ins and outs of social media on your own take our intensive four six hour course and not only learn the material from an expert but plan your entire campaign and strategy!
Course Content
Learn how to create a Twitter account, WordPress blog, Feedburner RSS feed, LinkedIn account, LinkedIn Company Page, LinkedIn Group, Quora account, YouTube account, and Facebook Fan Page if you don't have them already. DON'T WORRY IF YOU DON'T KNOW WHAT ALL OF THESE ARE – WE WILL TEACH YOU AND HELP YOU SET THEM UP STEP-BY-STEP!
Learn to use free and low-cost tools to research keywords and search engine optimize your blog posts, web pages, YouTube videos, and tweets so your content rises in Google's page ranking and gets found.
Use tools like WordPress and HootSuite to schedule and automate your blog posts and tweets for maximum exposure and techniques like hashtags to target and promote them.
Learn how to attract followers on Twitter and use Twitter to promote your blog, web site, and videos.
Develop your own personal branding and social media marketing plan to continue after you leave.
Let the 280 Group help you do GREAT Product Management & Product Marketing!
Consulting & Contractors Short on staff, too much on your plate or have too many products to manage? Use one of our professional seasoned contractors or consultants to help you out!
Optimal Product Management Assessment Want to optimize the product management function at your company? Contact us to find out about our Optimal Product Management Assessment program to help you determine exactly what you need to do.
Based on the best-selling book The Phenomenal Product Manager, this is the only course in the world that teaches you how to dramatically increase your effectiveness and productivity as a product manager. More info...
Join us in San Jose CA, Austin/Dallas/Houston TX, New York NY, Washington DC, McLean VA, Mexico City or Monterrey Mexico (more locations coming soon!) or have it delivered privately at your site and we'll turn you into a Product Management & Product Marketing expert. You'll receive a copy of the Product Management LifeCycle Toolkit and be eligible to take the Certified Product Manager exam.
280 Group Press book series
We are excited to announce that we now have four books in the 280 Group Press book series that supplement our PM training courses.
We are VERY excited to announce the availability of our newest book in the 280 Group Press series:
Optimal Product Process A Modern and Flexible Standard for Highly-Effective Product Management and Product Marketing.
And the best thing is that you can download it at no cost along with the most recent version of our free resources, including our white paper library, free templates, samples of our toolkits and more.
We are VERY excited to announce that Ryma Technology Solutions, Inc., makers of FeaturePlan software, will be implementing and supporting the 280 Group Optimal Product Process and the Product Management LifeCycle toolkit.
FeaturePlan is an integrated Product Management solution for your entire portfolio. The Product Management LifeCycle Toolkit is a set of templates covering the entire product lifecycle that maps to the Optimal Product Process. With the announcement of this support, as a 280 Group customer this means that you will be able to learn and implement our Optimal Product Process (as well as earn the Certified Product Manager credential), and then you will have the option to use the 280 Group's Product Management LifeCycle Toolkit with Microsoft Office or the FeaturePlan software solution to implement the methodology in a very effective and efficient way.
Webinar: Becoming and Industry-Standard Certified Product Manager
One of the best ways to accelerate your career and to show mastery of the profession of Product Management is to earn a certification credential. In this webinar we will cover what certification is, what the benefits are, which certifications are available and how you go about preparing (whether through an in-person or self-study course) to take the exams. Also discussed will be the topics that are covered in certification as well as details about the exams themselves. If you have been thinking about becoming certified or getting your team or department certified please join us for this information session.
Friday, March 16th. 9am PST - no charge to participants. Recorded webinar will be available at a later date - watch for an email announcement about it.
About the Presenter: Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
In this webinar, we will cover how to assess and optimize product lifecycle processes, adopt tools and technology to increase efficiencies, and ensure that your product managers have the right skills to lead your product teams.
Find out how to get management support for critical product initiatives and why support for your company's overall direction and strategy is critical.
Wednesday, March 28. 9am PST - no charge to participants. Recorded webinar will be available at a later date - watch for an email announcement about it.
In this webinar, we will cover how to turn your product management team into high-performing superstars. Topics will include how to recruit and keep great talent, balancing your team, leveraging people's strengths and minimizing their weaknesses, assessing core skill and knowledge to determine gaps, and creating a growth plan for your group. If you currently manage product managers, or are thinking of going into management, this webinar will give you critical information that will allow you to be much more successful.
There will also be two giveaways, including the Product Management LifeCycle Toolkit and one of Brian Lawley's Product Management books.
About the presenter: Brian Lawley is the CEO and Founder of the 280 Group. He is the author five best-selling books, The Phenomenal Product Manager, Expert Product Management, 42 Rules of Product Management, 42 Rules of Product Marketing and Optimal Product Process and is the former President of the Silicon Valley Product Management Association. He was awarded the Association of International Product Marketing Management award for Thought Leadership in Product Management, and has been featured on World Business Review, the Silicon Valley Business Report. He is the editor of the Product Management 2.0 blog and newsletter and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
Prior to founding and running the 280 Group Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Mr. Lawley holds an undergraduate degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA from San Jose State University.
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